Paramount facade - circa 1930s

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PARAMOUNT “BLADE” RECONSTRUCTION

 

100th Anniversary Countdown Paramount Theatre Continued!

 

“In anticipation of the Paramount Theatre’s 100th anniversary, we are undertaking a truly luminous project: the fabrication and installation of a new, historically accurate blade for the Paramount’s facade.  The blade was first installed when Paramount Pictures took over the theatre in the early 1930’s.

 

Little is known about what happened to the original blade after 1963, making the 100-year celebration a perfect occasion to re-light the facade in historic fashion.  In 1930, the Austin-American Statesman described the blade as a ‘huge sign, more than 75 feet high (from the sidewalk) and topped with a brilliant sunburst’.

 

We can’t wait to light up Congress Avenue when we flip the switch on the new blade in the fall of 2015.”

 

NOTE:  This is a direct quote from a Paramount promotional email generated by the staff.  I have no official connection to the theatre since my retirement in 1985.